Where are the growth areas?
There's two growth areas. The younger and the older audience. Online dating sites have a 25-34 demographic focus. Myspace is strongly skewed to 18-24 year old visitors and represents a new paradigm in dating. We saw Friendster pick up and decline. Myspace has picked up where Friendster left off. This model caters to the younger audience. All online dating players should be taking note of Myspace. The 18-24 sector can be a predictor of what will happen for the rest of the online dating space. Facebook has 0.15% of all internet visits so it's more than a degree of magnitude smaller. It's also growing. It's had very steep growth from Nov 2004 to present.
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